invisible base layer
[a.d, photography, video]
photo & video campaign for the french brand nosc on their newly out ‘invisible baselayer’. The idea was to work on a multi-seasonal artistic direction to do to avoid limiting its use to one of the seasons.
worked with arthur vaillant on the outdoor photography.
realisation 06/22 – release SS23
the goal was to reinterpreit product from the famous mountain brand millet through a shooting with the pro-climbers symon welfringer & manon bérend.
< blurry series >
01/22 – 06/22
inspired by my colleague and friend arthur vaillant‘s vision of the blur, i wanted to refocus the athlete’s actions in the middle of his environment through a series of digitally processed photos.
at the same time too often put forward, but also too often forgotten, the athlete is however often the reason why we are interested in the environment in which he evolves, although he would be nothing without this environment.
this duality both fascinating and dangerous is the one that builds a career, of photographer as well as athlete.
special care has been given to the details, to really bring the viewer into the frame.
the different elements of the <blurry series> will be available for printing soon.
[a.d, graphic design, webdesign, webdev]
the challenge was to bring elegance and poetry in the tought world of high moutains.
most of the inspiration comes from christophe writings and analogies.