artistic direction

global branding

_samaya

[a.d.]

2020-2021

this project was conducted in close collaboration with nolan miton.

global artistic direction of the brand on all support & world wide.

the writing and storytelling was made from the renowned mountaineer christophe dumarest.

millet3.0.project

_millet

[a.d, photography]

realisation 06/22 – release SS23

this project was conducted in close collaboration with arthur vaillant.
the goal was to reinterpreit product from the famous mountain brand millet through a shooting with the pro-climbers symon welfringer & manon bérend.

< blurry series >

_personal project

[a.d, photography]

01/22 – 06/22

inspired by my colleague and friend arthur vaillant‘s vision of the blur, i wanted to refocus the athlete’s actions in the middle of his environment through a series of digitally processed photos.

at the same time too often put forward, but also too often forgotten, the athlete is however often the reason why we are interested in the environment in which he evolves, although he would be nothing without this environment.

this duality both fascinating and dangerous is the one that builds a career, of photographer as well as athlete.

special care has been given to the details, to really bring the viewer into the frame.

the different elements of the <blurry series> will be available for printing soon.

rebranding

_christophe dumarest

[a.d, graphic design, webdesign, webdev]

05/22

rebranding of the renowned mountaineer & climber christophe dumarest.
the challenge was to bring elegance and poetry in the tought world of high moutains.
most of the inspiration comes from christophe writings and analogies.

poetic christmas

_samaya

[a.d, photography, graphic design]

12/21

conception and realization of the samaya 2021 christmas campaign. I imagined the campaign and the outfits, took the pictures, and did all the graphic design.

The goal of the campaign was to introduce the ULTRA35, the brand’s first bag, while highlighting the brand’s iconic tent.

the choice of snow in abundance evokes the magical world of christmas.

over the pictures, i added real winter bivouac stories from samaya customers.

2022 travel accessories

_samaya

[a.d, photography]

realisation 10/21 – release 03/22

conception and realization of the samaya 2022 accessories pictures. I imagined the the outfits & the poses & took the pictures.

the challenge was to illustrate lifestyle use of the accessories without taking life style pictures.

‘black edition for the white oceans’

_samaya

[a.d, photography, video, graphic design]

11/21

last minute realisation for a black friday funraising campaign with the Kilian Jornet Foundation.

i had only 3 days to imagine the artistic direction, take the pictures & the video, edit &  release the materials. the tent was not existing a the time so we took a old prototype to do the shots and photoshopped the signatures on it afterward.